One of the most important skills you should look for in your selection of a real estate agent is his or her communication skills. A real estate agent’s ability to effectively communicate with all parties involved in a transacation can effectively make or break a deal.

At the top of the list of communications traits to seek in a real estate agent is listening skills. Yes, communication involves not only the effective transmission of information, but most importantly the receipt of information. A real estate agent should ask you questions, and then listen (which means internalize and digest) the information that you are transmitting to them.

Common questions which the real estate agent should ask include queries as to your financial situation. This is important so that the real estate agent can effectively guide you in the right direction when it comes to your need for both purchasing and selling a home.

Communication also involves you, however. The most effective communicator is unable to provide much assistance if you do not provide them with the information he or she requires. A good real estate agent will know how to obtain this information from you, by asking key questions regarding important topics that you might not have considered to volunteer but which are nevertheless crucial for the agent to do his or her job.

Questions asked may include the time frame for buying or selling a home, the amount of down payment you have available, whether or not you are a first time buyer, and of course questions about neighborhood, school and other requirements.

Effective communication is also required with respect to the other parties involved. Your real estate agent should not only be able to communicate well with you, but equally well with the other parties to the transaction. The ability to calmy communicate one’s way through glitches in closings and financial negotiations benefits all of the parties involved.

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.”

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers.

Red

Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.

Studies show that people in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.

Orange

Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness. Orange also increases the oxygen’s flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also associated with orange.

The color orange can help an expensive product seem more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

Orange is an appetite stimulant. It is a good color choice for vitamin shops, Mexican restaurants, dance clubs, and products that target Latin and French people.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and discount stores.

Yellow is the first color the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warning drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly.

Green

Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.

Since green traffic lights have conditioned us to go forward or to enter places, it makes us feel welcomed. This is a great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.

Blue

Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and resolve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight!

Blue is definitely the most popular color of both men and women. Several well-known corporations use blue in their logos. It is a great color choice for travel agencies, pool companies, masseurs, doctors offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.

Purple

Purple is a sophisticated, creative, luxurious, and wealthy color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for artists, elaborate restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.

Brown

Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee houses, craft shops, herbal shops, health food stores, male haberdasheries, cabinet shops, western stores, contractors, clock shops, and carpenters.

Black

Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores, and tire stores.

White

White symbolizes purity, cleanliness, virtue, innocence, and freshness.

The color white is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.

Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.

Once you have selected the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.

The automotive equipment industry deals with the production of every kind of tool and machinery that is needed for the manufacture, maintenance and repair of vehicles including cars and car parts. As such, the industry produces several different varieties of equipment starting from basic hand tools to more complex machinery.

Different Kinds of Automotive Equipment

Automotive workshops and garages will be unable to function without automotive equipment. Shop furniture, lifts, exhaust hoses, air compressors, lubrication equipment, electric and light reels, jacks, vehicle servicing equipment, fluid storage tanks and trans-air piping are some of the many different types of automotive equipment that are used by automotive manufacturing and automotive repair businesses.

Common Types Of Automotive Equipment

* Hand Tools: Automotive repair shops use several different types of hand tools for their repair and maintenance projects. Some of the commonest items include ratchet sets and wrench sets, crowbars (also known as pry bars), socket sets, screwdrivers, star and clutch-head drivers, hammers, pliers and wire cutters, electric drills, hacksaws and torque wrenches.

* Pneumatic Tools: Most automotive workshops now use pneumatic tools as an alternative to electricity powered motors because the latter is more prone to fire hazards. Such tools are powered by compressed air and are high powered versions of the more traditional hand tools. Common examples of pneumatic automotive equipment include air compressors that can be used to power a variety of tools including hammers, drills, ratchets and spraying tools.

* Availability of pneumatic equipment makes it easier for mechanics and technicians to undertake repair and maintenance work because they are powerful and easy to use. For example, a set of pneumatic shears can cut through sheet metal at a faster rate and leave behind a smoother edge when compared to traditional tin snips. Similarly, air hammers outfitted with chisel or punch bits have multiple uses. They can they be used for straightening dents. The chisel feature can be used to break rusted parts loose and the punch bits can be used to remove old rivets and bolts that are too difficult to take out by hand.

* Lifts: several different kinds of lifting equipment are used to lift and secure cars so that mechanics and repair persons can easily work under the vehicle. These lifting tools include both low-tech tools such as basic floor jacks, car ramps and jack stands as well as hydraulic lifts and floor jacks for better efficiency and performance.

* Vehicle Exhaust Removal Systems: vehicle exhaust removal systems are used to capture and remove harmful exhaust fumes to insure optimal air quality in automotive maintenance and repair facilities. These are mandatory equipment as per OSHA Standards in order to limit exposure to harmful vehicular emissions. Common vehicle exhaust removal systems include hose drops as well as reels.

* Lubrication Systems: Automotive lubrication systems include several different types of oil meters, ATF meters, gear lube meters, dispense valves and grease dispenses valves.

The Automotive equipment business is a very large and competitive business. Automotive repair businesses must buy equipment from reputable dealers for the best deals and performance levels.

Teaching and learning have taken on a whole new dimension due to the major impact of technology in schools. Teachers now have a medium to communicate effectively with one another and share ideas to better their teaching skills. They now have a pool of endless resources they can utilize to offer students the assistance they need to develop their ability and advance. The computer has improved education in many ways. There is now the reduced use of paper, which plays a role in environmental conservation. This positively supports what teachers are trying to instill in their pupils; it is important to preserve the natural environment and take care of our surroundings. There is no better way to do it than putting a stop to cutting down trees.

Other notable areas of improvements as a result of technology are;

– Information on different subject matter is readily accessible. This is not only beneficial to teachers, but students as well. There is no limit to the knowledge one can attain from the internet. What’s more, the material available is diverse since it’s presented by people from different parts of the world. This opens up a student’s viewpoint and allows for fresh, new ideas to arise.

– There is a lot of software that schools can use to create far more interesting presentations and programs. Students can use the software on projects thus they have a way to express their tasks effectively and in detail.

– Technology has helped do away with distance and time restrictions. Online education has opened numerous possibilities for students and teachers alike. You can now school or teach from anywhere in the world. Many online schools are accredited and registered with the necessary government bodies. This means that every individual interested in acquiring a higher education has the opportunity to do so now. Many people who have jobs also have the chance to pursue further studies without giving up their careers.

– The introduction of schools online has made education more enjoyable and achievable. Because this allows a visual and audio mode of communicating, everyone can share ideas, knowledge, as well as information and make others the better for it.

Through technology, education has been transformed. Learning and teaching has become more interactive. It has also done away with barriers as knowledge can now be shared across borders. Different cultures can now openly appreciate one another as they learn the various ways of life. Technology has undoubtedly improved the scope of education and through this there will be more technological advancements. Thus, technology and education are correlated; they work together to develop each other.

During the Renaissance period, the rich and more prosperous members of a town, city, or region often wore elaborate and highly-decorated clothing that was hand crafted from a variety of rich and expensive fabrics and finishes. In fact, the wealthier a family was the more ornate and expensive their Renaissance clothing was. Your attire was was one of the primary methods of indicating stature and wealth during the Renaissance era.

The history of Renaissance clothing is one of rich and ornate design. There are a number of elements that can help one to identify this period in history and the fashion of that time. One can still see the influence of this era in today’s fashion.

Where the men are concerned, one of the most important pieces of clothing worn was the codpiece. This was used to cover the area that is known as the fly in trousers. This piece was sometimes exaggerated so that it will become the center of attention. There were different fastenings that were used to keep this area closed.

Today it is a big part of heavy metal and pop rock bands. In these modern performances it is usually made of leather. Unlike the period from which it originated from, it is not used to accentuate this area as much, but to draw attention to the design itself. There are many male performers in other genres who have worn the codpiece as well.

For women, the corset became popular during this time period. It was used to create a slender figure and to fit the acceptable ideal of the time. There are some people who think that this was uncomfortable due to the myths that they have been told. But, in many ways it was useful, especially for those who have back problems.

Today there are many variations of the corset that are worn in wedding dresses and other types of formal wear. Female entertainers wear them as well on certain occasions. Corsets can also be found at costume parties. There are some women who wear the corset so that they can create a smaller waistline.

These are just two of the most important items in the history of Renaissance clothing. It was a period of extravagance and this is mostly seen by the rich who took advantage of the luxurious fabrics that were available to them. Today one can still see the influences of this time period in the fashion world.

During the recent years many people have started doing exercise, taking yoga classes and also following strict diet in many countries. The reasons behind these activities are many, like work-stress, people suffering from diabetes, people taking lots of fats in their food and due to the pollution and the ongoing urbanization. Most of the people living in the cities suffer from heavy pollution due to heavy intakes of carbon monoxide in their bodies. Due to this heavy intake there are many side effects involved in this process.

Most of the people are also addicted to smoking and alcohol, recent studies by an organization out of 100 people 60 percent drink significantly more than is healthy. Also in most of the countries even the percentage of the female population abusing alcohol is increasing. Due to this many of the doctors suggest people take regular exercises and also play sports in their leisure time. In the last ten years heart diseases has increased enormously from 35% to 70%. In recent years most of the children are born with diseases, a result of their parents poor health and lifestyle. So in these times it is necessary to follow some rules so that our health as well as our younger generations will be healthy.

Keeping healthy is nothing but keeping our body clean with healthy habits like taking regular exercise. First of all a regular jog of 2 km is enough for an individual of an average age. During the school days till college everyone is involved in one or other sport, but when people find a job they forget about health and they soon become busy in their work. One should consult their doctor every 3-4 months for a regular checkup’s. They should not be stressed – if they find stress they should take yoga classes every day, so that their blood pressure will be normal. Otherwise that would lead them to hyper blood pressure or hypo, which may lead to heart disease. Most of the corporate companies in USA as well as rest of the world are employing dietitians, physiotherapists, and also good doctors to take care of their employees.

The next thing I want to discuss is the diet because the intake food which we are taking is responsible for all the fats, carbohydrates,proteins and necessary enzymes which will be useful for the energy conversion or utilization in the human body. We should follow the diet very strictly by avoiding the junk food available in the market. A recent survey states that most of the people fall ill by consumption of junk food. A food with little fat is advisable because by taking more fat content the fat will be accumulated in the veins and arteries in the human body which result in high blood pressure which may lead to heart disease. In order to reduce the fats in the human body we should take less oil or cheese or butter in our food there by controlling the fats in the human body. Regular exercise will be helpful to control the fat in the human body.

By playing sports it will be a good exercise in the human body. Swimming is also a good sport. We should maintain our body weight according to our height. There we can reduce our health problems to most of the extent. I conclude my discussion to the above topic by saying that a regular exercise or yoga and a strict diet and playing sports and regular check ups we can keep our body healthy after all there is an old saying “Health is Wealth”.

The marketing approach techniques are countless. There are many ways to approach the potential customer. There are two marketing approaches that are very interesting, due to their specific techniques. They are viral marketing and direct marketing.

The Viral Marketing is a marketing technique that is using the social networks, both online and offline, for transmitting the message or advertisement, through self replicating viral process. This process resembles to spreading computer viruses or biological viruses.

Almost anything can be the subject of viral marketing effect: information, web link, video clip, e-Books, etc.

Methods of viral marketing expansion can be:

Word of mouth – simple communication between people who knows each other.

Social Media such as Facebook are the perfect examples of viral media. The number of people who are using these services is huge. The members of these social media environments are connected very well, since every user has many contacts. Finally, method of sharing idea or message is very simple, through different sharing techniques.

“Invite Your Friend” calls from different e-services. These messages that provokes the actions are moving significant part of population who wants to share the message, but they are not willing to invest effort.

Advantage of viral marketing is that it takes very little or no investment. The viral marketing system is powered by the will of transmitters to pass the message further. The power of exponential growth is tremendous. If every person is distributing the information to 5 people and further, this gives are 3.125 informed people after 5 levels from original message transfer. The viral marketing experts know this formula very well, therefore, the viral marketing is part of marketing techniques portfolio.

Disadvantage is that viral marketing is not reliable as a standard method of information transfer, since it is not likely that every idea will be transferred at the same rate. Simply, the outcome of the viral marketing campaign is unpredictable, since the power of campaign depends of many parameters.

Also “viral competition” dictates the effectiveness of viral campaign. If two similar campaign are present at the same period to the similar audience, it is likely that the social group will transfer the message that seems more interesting at the moment.

There is no secret formula for guarantied success of Viral Marketing campaign, but good ideas, with tone of humor, anticipation and value adding elements can help the viral marketing campaign to succeed.

On the other hand, Direct Marketing is a sales method where advertisers approach potential customers directly with advertisement, products or services. The most usual methods of direct marketing are telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures, direct visits etc.

There are two main differences that distinguish it from other types of marketing. The first characteristic of direct marketing is that the message is transferred directly to consumers, without use of intermediate communication media and mass media campaign. The second characteristic is “call to action” principle of communication to the consumers.

Direct marketing is attractive to many companies since the campaign results can be measured directly. For example, if a marketer sends out 5,000 messages by mail and 250 respond to the promotion, the company easily calculates that campaign gave 5% response rate.

On the other hand, the measurement of other media ( TV, Radio ) must often be indirect, since there is no measurable calculation of message recipients. Measurement of results is a key element of every activity.

Direct marketing is practiced by businesses of all sizes – from the smallest start-up company to the multinational corporations. The decision of using of direct marketing approach is not related to the size of the company. If the niche of targeted population is too small, the direct marketing may pay off more than large scale advertising campaign.

The Direct Marketing and Viral Marketing have completely different approach. The power of both marketing approaches can be leveraged, depending on the situation. Every person is the potential shopper, it only takes a little to trigger the shopping mechanism.

 

If you’ve never heard of Collembola, you’re not alone. Until recent years, it was thought that these soil borne creatures were essentially harmless. Even doctors vehemently denied that springtails were likely to infest human hair and skin. Folks who suffered from chronic itching, biting and crawling sensations were often considered delusional, but that mindset is slowly changing. Mounting evidence suggests that these micro-tiny pests can be surprisingly invasive.

Thanks to the tenacity of folks like Dr. Frans Janssens and his colleague, Dr. Kenneth A. Christiansen, the scientific community is beginning to recognize that springtails can pose a very real threat to human comfort when present in large numbers. The two researchers collected scores of reports from homeowners, doctors, and pest control operators in several countries, including many regions of The United States. Within the gray areas between casual testimony, scientific observation and concrete medical documentation, a startling picture emerged. Collembola are everywhere, and it’s not impossible for them to latch onto humans and animals.

As inhabitants of fertile soil, springtails are likely to be found just about anywhere. The more you water the lawn and apply fertilizer, the happier they’ll be. They are considered the most abundant arthropods on earth. Since prehistoric times, they have survived frigid winters and very hot summers, but their numbers decrease exponentially under dry conditions.

Pet owners are particularly vulnerable to collembola infestation. Dogs and cats who trample through moist soil or wet grass can pick up springtails and transport them into the home; however, it’s not likely that springtails will stay attached to pets like fleas unless an animal’s immune system is compromised (for example, if there’s a fungal infection of the skin.) Springtails are easily transferred between humans and animals. Close contact isn’t necessary. These acrobatic creatures can jump three to four feet. You may not always notice them catapulting through the air. They can be smaller than the head of a pin.

If the thought of a few springtails in the house makes you paranoid, relax. Their ability to divide and conquer will largely depend upon environmental factors. Do you enjoy growing potted plants indoors? Does your basement tend to flood after a good rain? Can you smell mold behind the bathroom wall? Are you still waiting on a plumber to fix that leaky pipe under the kitchen sink? Who was president the last time you cleaned your air ducts? A moist, moldy environment is like Disneyland to a springtail.

Getting rid of an advanced collembola infestation can be difficult because springtails aren’t classified as insects. They are defined as hexapods, primitive ancestors to modern day bugs. According to organic scientist David Glassel, chemical pesticides have no effect on the hexapod. Only natural insecticides will do the trick, and the best remedy is cedar oil.

Step By Step Guide to Eliminate Collembola Infestation:

1.) Treat yourself and your pets with a topical cedar oil insecticide approved for use with humans and animals. Avoid cosmetic or aroma therapy grade cedar oil. It’s not purified, and it usually comes from certain forms of cypress trees. Cedar oil that is formulated for home protection will kill ALL TYPES of parasites on contact, including springtails, lice and all forms of mites. If you’re tempted to use an over the counter kit designed for lice control, don’t bother. It won’t work, it’s not enough to cover large areas, and it’s just plain not good for you. Such products contain Lindane, a chemical banned for use with animals by the Environmental Protection Agency.

2.) Spray couches, beds and carpets with a fine cedar oil mist. A proper household formula will be very light and pure. In other words, it won’t stain fabric.

3.) Use a cedar oil fog machine to penetrate unseen cracks and crevices in the home. Normally, fog machines are considered optional, but advanced springtail infestations require aggressive measures. If you believe your infestation is severe, or if you’ve actually SEEN large groups of springtails moving over floors and walls, don’t mess around.

4.) Use the fog machine to treat air ducts or hire a professional air duct cleaning company. Many people are shocked to discover they have mold in their air ducts. It is not uncommon for mold to develop in your heating and cooling system from the condensation of your air conditioner. Springtails feed upon mold and thrive in moist conditions. Mold can also aggravate asthma and allergies. Air duct treatment addresses all of these difficulties.

5.) Purchase the highest quality furnace filters available at your local store. Filters designed for allergen and dust mite removal are best. Change filters frequently.

6.) Hunt for places where moisture accumulates. Patch leaky roofs and pipes. Seal cracks around basement windows. Pay special attention to bathroom walls and cabinets under sinks.

7.) Remove household plants, especially decorative trees sitting in large potted containers filled with soil. Remember that springtails can be transported directly into your home via bags of potted soil.

8.) Take aggressive measures to control animal populations on your property. Double bag garbage, and don’t leave open trash barrels sitting around. Animal foods that are stored outdoors should be kept in airtight containers. Use traps or repellents to control rodents, raccoons and squirrel populations. Resist the urge to pet stray dogs and cats. Report any sightings of feral cats to your local animal control center.

9.) Beware of ultra rich potting soil and wooden landscaping materials. Based on calls placed to our pest control operation from all over the country, springtail populations are often introduced to the home when truckloads of new mulch or soil have been dumped on properties that previously had minimal landscaping. (Mulch traps moisture and promotes the growth of mold.) Seal any cracks around basement windows before distributing natural landscaping materials around the perimeter of the home. If you’re worried about collembolla populations outdoors, there are super strength cedar oil concentrates designed to repel mosquitoes and kill insect populations in the grass and soil. Pet breeders, horse keepers, and livestock farmers use cedar oil concentrates to control all types of parasites in barns, pens and pastures. A generous treatment early in the spring or summer will do a lot to destroy eggs and control multiple insect populations before they explode. Veterinarian bills are EXPENSIVE. Destroy parasites before they destroy you!

10.) Last but not least, avoid chemical pesticides. In February of 2011, USA Today ran an article titled “Exposure to Pesticides in Womb Linked to Learning Disabilities.” The study focused on peremethrin, a chemical commonly used to battle household pests. As disturbing as this sounds, the topic is nothing new. Scores of scientific studies have linked chemical pesticides to neurological disorders, breast cancer and birth defects in children living near farms where chemicals are sprayed. In a nationally televised ABC World News investigation, spot drop flea and tick medicines were found to cause 44,000 severe reactions in a single year, including multiple deaths.

Here are 8 benefits of a healthy lifestyle.

This Article is written to reach the public with a simple and clear method to point out and to reap the benefits of a healthy lifestyle while reducing the risks of chronic diseases such as diabetes.

With the increased understanding of our bodies that we have gained from science over the past few decades, the benefits of a healthy lifestyle are becoming more apparent, along with the reasons why we should detoxify the body at least once a year to remove harmful bacteria, and even worms, from our digestive system. For people of all ages, weights, and abilities the benefits of a healthy lifestyle are endless. But for now let’s look at eight simple benefits of a healthy lifestyle.

1. Your Health:

Good Health is not something that you buy from a drug store or a department store, but can be achieved by practicing collective patterns of health-related behavior, based on choices made from available options. Following this logic, if you wish to realize the benefits of a healthy lifestyle, you have to repeat some healthy pattern as a part of your daily or weekly activities, some patterns like eating right and exercising. Other benefits includes: Reduced health care costs, reduced illness and injuries, reduced doctors visit, Keeps you employed and improved employee/employer relations.

2. Weight:

Managing your weight is the key to attaining all of the health benefits of a Healthy Lifestyle. A weight reduction of just 10 percent will significantly reduce risk of heart disease and other obesity-related illnesses. Obesity/overweight is the second leading contributing factor to many childhood diseases such as orthopedic disorders, sleep apnea, type II diabetes mellitus, asthma, high blood pressure and cholesterol, skin disorders, emotional and psychosocial problems (Spigel, 2002), and many more. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease. Other benefits are: Weight reduction, reduced tension and stress, improved well-being, Enhanced self-image and self-esteem and improved physical function.

3. Exercise:

Although drugs alone can often bring cholesterol down to normal levels, diet and exercise provide benefits that drugs don’t. They’ll lower blood pressure, reduce weight, and lower the risk of developing diabetes. A sedentary lifestyle is a dangerous risk factor for disease. Exercise and a healthy diet helps the body use insulin more efficiently and can help control, alleviate and prevent many diseases. Exercise, cessation of tobacco consumption, eating a high-fiber, low-fat diet, controlling body weight, and learning to cope with stress, reduce the risk of heart disease.

4. Medical:

We all want a trim and have healthy body for a variety of aesthetic, social and medical reasons. Healthy living is truly the best medicine. In a study conducted by Tufts University at the New England Medical Center, among patients with cardiovascular disease, an exercise program was shown to significantly reduce LDL cholesterol and other risk factors beyond what’s provided by drug therapy. Even modest weight loss can help reduce medical and pharmacy costs, help avoid bariatric surgery, and co-morbidities such as asthma, hypertension, and diabetes.

5. Wellness:

Wellness is about being comfortable in your space: your body, your attitude, and your environment. A healthy lifestyle can greatly increase a person’s longevity. And even though catching something contagious like a cold or flu is sometimes unavoidable, having the wisdom that feeling healthy is a better way to live should have you asking yourself why you are not taking action to live each day as beneficially as possible. The issue with a lot of people nowadays is that they are so busy working and/or taking care of everyone around them, that they neglect their own health and wellness. Make sure your heart is healthy and your bones are strong and Keep it that way to see the benefits of a healthy lifestyle.

6. Care:

The best way to ensure good health is by taking care of yourself. The Care stakes are high but the potential rewards are great-preventing premature death, unnecessary illness, and disability, controlling health care cost, and maintaining a high quality of life into old age. With a healthy lifestyle, you are who you are and you don’t have to be self-conscious about those things that you otherwise would be if you didn’t care about your lifestyle

7. Control:

With a healthy lifestyle, you have more control of your life as you work with your body against those aspects of living which may work to hold you back if you would let them. With a healthy lifestyle, you have control over your sleep patterns so that you feel generally well rested throughout the day. With a healthy lifestyle, everything works together to help other aspects of your lifestyle make sense and benefit you. Science has proven that healthy weight loss, healthy eating and fitness routines make dramatic improvements in health, and help control common chronic illnesses like high cholesterol, high blood pressure, diabetes, stress, and general lack of stamina.

8. Strength:

Another benefit of a healthy lifestyle is a steady flow of stamina and strength; you can perform activities and exercises that will enhance your flexibility. With a healthy lifestyle, you have a balanced and varied diet that provides your body its needed nutrients and energy as well. You have strength to train to help build the muscle that supports the bones and joints; therefore decreasing the risk of falls and fractures. Cardiovascular exercise, also known as aerobic exercise, strengthens the heart muscle, therefore increases the heart’s efficiency. As we age, our bones biologically begin to lose mass and strength. Weight-bearing exercise such as walking and strength training helps slow the onset of and/or prevent osteoporosis and some research shows that participating in such activities can actually build bone density and begin to reverse the disease.

The good news is you don’t have to train like an Olympic athlete to enjoy the benefits of a healthy lifestyle. The secret and logic are repeating a chosen healthy pattern as a part of your daily or weekly activities. We hope that this will get you to a healthy lifestyle if you are not there already. A healthy lifestyle is a way of life.